Given the job market these days, it seems that more young people trying to start their own business. This New York Times article shares the story of several young entrepreneurs. The key to success is finding the idea that makes your business meaningfully unique and that has enough potential customers to be profitable. The primary subject of this story, a filmmaker, tried one business idea before identifying a niche that was profitable. He has since founded the Young Entrepreneur Council “to create a shift from a résumé-driven society to one where people create their own jobs." I love this concept. When only a quarter of students this past year had a job upon graduation, entrepreneurship suddenly becomes a more attractive option!
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